Switch gears and try this: stop relying solely on referrals or lead sites and build a predictable lead generation system that you own and that works even when you’re busy. Here’s a cool tip from “Building a StoryBrand” by Donald Miller: put yourself in your client’s shoes. Use ad language that directly addresses their fears and dreams. This ensures you’re not just another DJ—they’ll see you as the only option worth booking. Instead of casting a wide net and hoping for the best, focus your efforts on a specific niche, like engaged couples in their planning phase. By offering valuable insights, such as a comprehensive wedding planning guide, you capture their interest long enough to demonstrate your worth. You attract them well before the venue does, rather than relying solely on those coveted featured vendor lists. Ready to stop chasing leads and start attracting them? Say goodbye to outdated lead generation strategies and start bringing in consistent, qualified leads for your DJ business directly from Ben Herman of ProfitableDJ.
About Ben: Ben Herman is a passionate entrepreneur who discovered his love for the DJ industry at the age of 13. He started his own DJ business while in high school and has collaborated with notable artists like Will Smith, Too Short, E-40, and members of the Wu-Tang Clan. His company has become one of the top-rated DJ entertainment businesses in Northern California, earning him the title of Best DJ of the Northwest Coast.
In November 2022, Ben launched ProfitableDJ to help mobile DJs achieve financial and time freedom. Two months later, he introduced ProfitFlo, a software designed to automate business operations.
As his ventures expand, Ben dedicates time to mentoring others through speaking engagements and mentorship programs. He prioritizes integrity, honesty, and hard work, having devoted nearly two decades to serving the community. A loving father of two, Ben is supported by his warm-hearted wife, and his life experiences have shaped him into a compassionate leader in the industry.