With more than 25 years in sales, marketing, and sales management, Alan Berg helps wedding and event businesses sell the way today’s clients want to buy. He was inducted into the Mobile Entertainment Expo Hall of Fame in 2024 and has been named one of the “Top 100 Speakers To Watch in 2025” by Motivator Music on LinkedIn for the third year in a row, alongside Tony Robbins, Gary Vee, Mel Robbins, Les Brown, and more.
Alan is the wedding and event industry’s first Certified Speaking Professional™, the highest earned designation from the National Speakers Association. He is also one of only 46 Global Speaking Fellows worldwide and a Fellow of the Professional Speaking Association of the UK and Ireland.
He is the host of the Wedding Business Solutions podcast, with more than 300,000 downloads, where he shares practical ideas to help businesses convert more leads, profit more, and enjoy the process more along the way.
Alan is also the creator of Ask Alan Anything, his AI-powered sales and marketing assistant trained on his books, podcast episodes, presentations, and real-world consulting experience. It gives wedding and event professionals on-demand help with emails, objections, pricing conversations, follow-up, and website copy, so they can get answers in the moment, not weeks later.
Alan is a featured presenter every year at major industry conferences across North America and internationally. His background includes publishing two wedding magazines and serving as Vice President of Sales and Education at The Knot. In addition to speaking and consulting with venues, caterers, DJs, photo booth companies, and other event professionals, Alan is a contributing Educator for WeddingPro by The Knot and WeddingWire. He also speaks and consults internationally, including in Ireland, the UK, Dubai, India, Australia, and beyond.
Alan has presented in 14 countries, including five in Spanish and most recently in French, both of which he taught himself. He is the author of 13 books, including his best-known titles Shut Up and Sell More Weddings & Events, Why Are They Ghosting Me?, Stop Selling and Help Them Buy, and From Browsing to Booking.
Each year, Alan speaks to thousands of entrepreneurs and business professionals through live and virtual keynotes, small-group Mastermind Days, and on-site and remote sales training. Wedding and event pros in more than 110 countries have learned from his speaking, consulting, podcast, training, and Ask Alan Anything.
When he’s not on stage or on a podcast mic, Alan is an Executive Bourbon Steward who blends and ages his own whiskey, proving that refining process and patience pays off in more than just sales.